Kent Business Initiative to Raise Money for the
Third World
A challenge issued to Kent businesses could raise
thousands of pounds for poverty stricken producers in Africa and
other third world countries.
The challenge comes from Fairtrade Vending, a company that has
designed and distributes a new drinks machine selling only Fairtrade
products. Fairtrade is one of the charities involved in the Make
Poverty History campaign.
Managing Director, Mike Steel, is aiming to persuade ten per cent
of Kent businesses and organisations to install the machines.
He said that, if he met his target, it would make a huge difference
to suppliers in Africa and Columbia.
"There are approximately 36,000 businesses and organisations
in Kent. If just ten per cent of them installed the machines for
staff and customers, it would increase the money going to Fairtrade
by more than £80,000 every year."
Registered users of fair trade products receive a set minimum price
covering the cost of production and a premium that must be used
to invest in the producer's local community.
Workers and growers decide democratically how to invest the extra
income to: improve their homes, improve education and healthcare,
build roads invest in business and diversify into other crops and
income generating products.
Mr Steel said that interest was already being shown by organisations
such as hospitals and universities.
"People understand that it isn't enough to write off the debt
owed by third world countries. We need to support producers to help
them become self-sufficient. All Fairtrade products come from ethical
producers and the money goes directly to those in an ethical production
line."
The machines carry Fairtrade designs and logos and are immediately
distinctive so users know that the drinks being sold are all from
ethical producers. Unusually, the drinks should cost no more than
those from other vending machines.
Businesses and organisations willing to take up the challenge should
get in touch with Mike Steel at Fairtrade Vending.
Call or email
us now on 0845 6120 690
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